Peek into the Fun World Where Your Favourite Ads Are Born!
This article is by Jason X
Dreaming of a career in advertising? Start sharpening your skills now! Learn from the pros, stay ahead of the game, and get ready to make your mark in the industry.
Have you ever wondered how your favourite toys, games, or snacks appear on TV, in newspapers, or all over social media? Welcome to the exciting world of advertising! Just like artists and storytellers, advertisers use their imagination to create fun and eye-catching messages that bring products to life. Do you remember any popular ads like MS Dhoni’s Oreo commercial or Nike’s legendary “Just Do It” slogan? Some of these brands stay in your head long after the ad is over. So how are these ads actually created? Let’s take a look at the different teams inside an Ad Agency and what they do!
WANT TO WORK IN
ADVERTISING
SOMEDAY?
If you love ideas, design,
and storytelling, you could
be part of this world too!
Many colleges offer Mass
Communication or Graphic
Design courses to help you
begin.Advertising is fun,
dynamic, creative, and full
of energy. Who knows—the
next big ad might have
your name on it!
CLIENT
SERVICING
The first step is
meeting the
Client
Servicing
Team. They
are the bridge
between the brand and the
rest of the agency. They
understand what the client
wants and keep all the
teams connected.
CREATIVE
TEAM
Next, the
brief goes to
the Creative
Team—the
dreamers and
idea machines. They come
up with the main ad
concept, whether it’s for
TV, radio, newspapers, or
social media.
COPYWRITERS
Once the idea is
ready, the
Copywriters
work their
magic with
words. They
write catchy taglines and
brand messages—like
Apple’s “Think Different” or
McDonald’s “I’m Lovin’ It.”
GRAPHIC
DESIGNERS
Then it’s the
Graphic
Designers’
turn to make
the ad look
amazing. They
design visuals for
newspapers, social media
etc – tv ads are usually
made by production
houses.)
All teams work together
to create ad campaigns for
hundreds of exciting
brands!
Join the Club
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