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Lajwanti D'Souza
jusUNMUTE is not just a newspaper. It’s where opinions are formed, questions are asked, and young voices refuse to stay quiet.
Founded by renowned journalist Lajwanti D’Souza – jusUNMUTE began with a simple (and slightly rebellious) idea—to get children off screens and back into the habit of reading.
What started as a reading initiative quickly turned into something far more dynamic. Because once children began reading, they didn’t just stop there—they started thinking, questioning, and expressing.
And that’s how jusUNMUTE evolved into a platform where children and young adults don’t just consume content—they create it. Stories, opinions, artwork, ideas… this is where young minds show up and speak up.
We also dropped the “go” and became jusUNMUTE—because it sounds more natural, more intuitive, and exactly like how our readers think and communicate today.
But here’s what truly makes jusUNMUTE special— it is not built for schools, it is built with schools.
Schools and jusUNMUTE work together with a shared mission: to raise a generation of students who are informed, aware, and able to think for themselves.
In classrooms, corridors, and libraries, the newspaper becomes more than just reading material. It becomes a conversation starter. A curiosity trigger. A bridge between textbooks and the real world. Teachers use it to spark discussions, parents see children engaging beyond screens, and students begin to connect learning with life.
Because information is not the goal—understanding is. And expression is not an extra—it is essential.
At its core, jusUNMUTE believes one thing: Give children and young adults the right platform, and they won’t whisper—they’ll think, question, and lead.
Lajwanti D'souza

goUNMUTE is the brainchild of two powerhouse professionals — Lajwanti D’Souza and Dr. Vivek Mendonsa.

Lajwanti D’Souza, a seasoned journalist and author, has held senior editorial roles at some of India’s most respected publications — The Times of India, Indian Express, DNA, PaGalGuY and Mid-Day, where she served as Editor. She has also forayed into the world of literature with a one-of-a-kind book about a cat, blending imagination with a striking real-world narrative.

She is the heart behind goUNMUTE — curating every page with passion, purpose and a deep love for storytelling. Her mission is simple yet powerful: to get children reading, thinking and dreaming again.

Dr. Vivek Mendonsa, a marketing visionary, is the Marketing Director at Lawrence & Mayo and Group Director – Marketing at LYNX – Lawrence & Mayo. With a passion for value-based innovation, he champions cutting-edge products and services across optics, air, water, earth and life sciences. A sought-after motivational speaker, Dr. Mendonsa continues to inspire entrepreneurs and young changemakers with his insight and energy.

He brings strategic foresight and boundless enthusiasm to goUNMUTE, ensuring it reaches every curious young reader across India.
About Dr Vivek Mendonsa

Our Vision

In a world where screens dictate attention spans and instant gratification overshadows deep learning, the joy of reading is fading. Books lie untouched, newspapers remain unread, and knowledge once sought with curiosity is now often scrolled past in fleeting seconds. Lajwanti D’Souza and Dr. Vivek Mendonsa refuse to let the next generation grow up disconnected from the power of words, critical thinking, and the ability to form independent perspectives.

Their brainchild, goUNMUTE, is more than just a newspaper for childrenite’s a movement. A call to rediscover the thrill of turning pages, the magic of well-crafted stories, and the excitement of knowing what’s happening in the world beyond their screens. It’s an initiative designed to make young minds fall in love with reading again, not as a chore, but as an adventure one that fuels their imagination, broadens their horizons, and prepares them to engage with the complexities of the future.

At its core, goUNMUTE is about empowerment. It’s about arming children with knowledge that isn’t just absorbed but understood, analyzed, and questioned. It’s about nurturing curiosity and encouraging them to see beyond headlines, to think, to debate, and to develop perspectives of their own. Because true leadership isn’t just about knowing’s about understanding, questioning, and innovating.

With goUNMUTE, Lajwanti and Vivek aspire to create not just readers, but thinkers. Not just informed individuals, but visionaries who will shape the world with clarity, confidence, and a hunger for truth.

goUNMUTE is the brainchild of two powerhouse professionals—Lajwanti D’Souza and Dr. Vivek Mendonsa.

Lajwanti, a seasoned journalist and author, has held senior editorial positions at leading publications such as The Times of India, Indian Express, DNA, Pagalguy.com, and Mid-day, where she served as Editor. She has also ventured into the literary world with a unique book on a cat, offering a rare and compelling narrative.

Dr. Vivek Mendonsa, a marketing maestro, is the Marketing Director at Lawrence & Mayo. As Group Director, Marketing at LYNX – Lawrence & Mayo, his focus is to bring Value-based, Innovation, Technology products and services with in the field of Optics, Air, Water, Earth and Life. A sought-after motivational speaker, he inspires entrepreneurs and young minds with his expertise and vision.
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